Tips for your LinkedIn profile
Is your LinkedIn profile working as hard as you are?
If you’re not on the “Facebook for professionals” already, you need to be…
A good LinkedIn profile is a must in today’s internet-focused world, and even if you’re just starting out studying for the qualification that will set you on your professional course, there’s no reason why you can’t establish a strong professional LinkedIn profile to let potential employers or clients learn all about you.
Set up a LinkedIn profile
If you don’t have one yet, head along to www.LinkedIn.com and start the process. It’s completely free – you just need to input some basic information about yourself (e.g. where you went to school, what qualifications you already have, if any, and a work history) and a headshot (picture of yourself from the shoulders up). If you don’t have a suitable picture of yourself, a well-positioned selfie can fit the bill, just make sure you look professional and employable in it.
Next, you need to find some contacts, so get searching for people you know/have worked with!
The very first thing people will read on your profile is your bio, so it needs to read well (get someone else to check what you’ve written before you save it). Your LinkedIn bio should reveal your professional history, industry you work in (or would like to work in) and your current situation, so include the name of the course you’re studying.
LinkedIn profile tips
In order to have a professional looking LinkedIn profile, you need to include as much information relevant to your professional past, present and future as you can. It’s also a good idea to make your headline (which appears underneath your profile picture) enthusiastic and informative but short and to the point.
Another key component of a good LinkedIn profile is reference comments. Two sections – Recommendations and Endorsements – enable others (be they former bosses, clients or colleagues) to either write a reference or comment on how they found you to work with, or endorse particular skills and experience that you’ve signified you have in the Featured Skills & Endorsements section.
Use the “ask to be recommended” link to contact people you’ve worked with in the past to write a short recommendation for you. Such additions will really boost your professional presence and alert future employers to all your attributes and training.
Finally, don’t forget to add examples of your work or courses you’ve undertaken – anything that can make you stand out from other candidates in your field.