Marketing Jobs: Which is Right for You?
Welcome to the wide world of marketing, where possibilities are endless, your creativity is boundless and opportunities are limitless.
If you’ve ever wanted to immerse yourself behind the scenes on the planning, development and launch of a product, you’ve landed in the right spot.
But with so many marketing jobs to choose from, how do you know which is the right one for you?
Starting at the top, management identify, develop and evaluate a solid overall marketing strategy based off the brand’s objective, market characteristics and budgetary factors.
Because companies generally don’t want to pour money down the drain, all aspects of pricing input and output have to be weighed up before any plans are put on paper, and overseen as they are carried out by marketing and sales teams.
Communications has the role of producing content and getting heard. Every media outlet is there to be utilized and it’s the job of communications to make sure the brand’s vision, mission and message are projected in the most effective way possible.
From internal communications through to press releases, copywriting, social media management and reporting on events, it’s the responsibility of communications to develop the right tone, capture the interest of a target audience and sound the company’s message.
Digital marketing is all about stats, numbers and tracking. With the end goal of driving online traffic to the company website using campaigns, redesigns, search engine optimisation and customer/market research, digital marketing.
Digital marketers can tell you in numeric terms how many people are visiting the site, where they are clicking and how long they are spending on pages. That vital information is then filtered into each department’s strategy plans. More clicks = more potential customers.
Product and branding
You can’t launch a product into the deep seas of advertising and expect it to catch a killer wave – this is where product branding comes into place. Using market research statistics and consumer feedback, the product and branding team have a strong idea of where the company should sit in the marketplace and what demographic the product or service is targeting – otherwise known as forming brand identity.
Product and branding also includes forming business partnerships, representing the company at events and making sure the brand’s advertising strategy is on point. Designing advertisements and marketing campaigns are the exciting elements of your day to day duties - so the more you know about business and commerce, the better.