How to boost your business productivity
Find yourself with spare time on your hands over the holiday period?
Keep productive and put steps in place to better your business standing.
Discover our top tips for remaining a stress-free business owner over the festive season...
Review your business plan
Slower periods are perfect for reviewing how your business is progressing. Take a look at your business plan (or, if you don’t have one, start writing one) and reflect upon what elements have worked well so far, and which need a little adjustment. Whether it’s putting more of an emphasis on marketing your product, or reviewing your budget, there’s always room for improvement.
Get in touch with previous customers
A complete customer experience isn’t just about service with a smile – it’s about ensuring a professional service is delivered from the first point of contact until long after they’ve passed through your doors. Feedback of any sort is invaluable, so get back in touch with previous customers and discuss all elements of their interaction with your business. Did they stop using your services for any particular reason? Would they consider returning? Can you use the feedback provided to improve your business? Start asking the questions and you’ll get the answers you need.
If you’ve been contemplating business expansion, now is the perfect time to start doing your research and laying the groundwork. Choosing the right way for your business to expand will depend on what type of business you own, your resources, money, time and how much of it all you’re willing to reinvest.
Refresh your social media
It often gets skipped when business is booming, so when you’ve got time on your hands, make sure all social media channels are up-to-date with your most recent promotions, specials and news. This is also a great time to start utilising all channels to their full potential – engage with customers, connect with like-minded business people and make the most of all available social media channels.
Expand your network
Running a business is largely based around your networks – your customers, your employees and your industry contacts. Start reaching out to like-minded business people and expanding your network of industry contacts – see them as a source of inspiration, rather than competition.
Marketing is a vital component of running a successful business – review how effective past campaigns have been and update any marketing material that is out of date.
Don’t stop at marketing your business – market yourself as a reputable business owner. Whether you’re providing a service or selling a product, you need to ensure you’re open and transparent. This will earn customer and your employee trust, and reflect well upon your business.
Consider a marketing qualification to ensure you're equipped with the most current practices in the industry, and learn how to advertise your business and it's services in the best possible way.
Be positive (and patient)
It’s easy to get discouraged when business seems to hit a stand-still. Keep in mind that all business’ have peaks and troughs. Remain positive and focussed on delivering a quality service to your customers. Patience is a virtue.